Show your clients you love them
What does the Voice have to do with your clients? I watch the Voice even though it’s a complete waste of time. Every now and again I will pull a useful nugget the show.
Have you ever noticed when a singer or performer is on stage someone in the crowd will shout “I love you (insert name of singer here)?” It happens at least five times on every episode.
As if they were coached to do it, the artist will respond “I love you too”! How on earth can they say that someone they don’t know? Someone they probably couldn’t even see because the room is so crowded and noisy.
Let me let you in on a little secret: They better respond “I love you too” because without the fans, they would not be where they are. Just like us. Without our clients and customers, we would not be where we are.
So how can you tell your clients that you love them? In most cases the same way we communicate our feelings of love to our “real” loved ones. Use one of the Five Love Languages.
Words of Affirmation- plug in to social media and let your clients know that you are thinking about them. If you are a coach or trainer, tell them that they can do it, whatever it is. If you are a fitness trainer, give them the constant motivation they need to achieve their fitness goals. Tweet it, Facebook it, or Google plus it.
Quality Time- With technology, you can do this even if you and are clients are on different continents. Host a monthly conference call that is informative is a way of spending time with your clients that will show them that you care and also will keep you top of mind when they need your services.
Receiving Gifts- Don’t worry, the gifts don’t need to be expensive. They can even be free! Send a free e-book or white paper to them without having to jump through any hoops (ie no opt-in). For you high dollar clients you can send a physical gift, I like Fairytale Brownies and Shari’s berries.
Acts of Service- I know we are in business to make money and if your business is a service business, this area can be a bit shady. Here is a good example; when I was a personal chef, I told my clients that I expected to work in a clean kitchen. Well, most of my clients were bust professionals so there were time when a few cereal bowls were left in the sink. I know many chefs who would leave the kitchen how they found it and some who would even charge an additional fee if they had to do any extra cleaning.
As a value added service to my clients, I would wash any dishes and wipe down counter tops so my clients would have one less thing to do when they get home. Don’t get me wrong, I wasn’t cleaning from top to bottom and acting as an unpaid housekeeper.
Physical Touch- this one can be weird. If you have clients you are close to and feel comfortable enough with them, by all means give’em a hug. Otherwise refer to Words of Affirmation.
Think about what you can do today to show your customers and clients that you care and implement it!